By Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)

Businesses, marketers, participants, and executive enterprises alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It offers rapid graphical illustration of relationships of advanced networked information. however it is going additional than different SNA instruments -- NodeXL used to be constructed through a multidisciplinary crew of specialists that collect info stories, computing device technological know-how, sociology, human-computer interplay, and over two decades of visible analytic thought and knowledge visualization right into a uncomplicated software a person can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their software within the genuine world.

In Analyzing Social Media Networks with NodeXL, participants of the NodeXL improvement staff as much as offer readers with a radical and sensible advisor for utilizing the device whereas additionally explaining the improvement at the back of every one function. mixing the theoretical with the sensible, this e-book applies particular SNA directions on to NodeXL, however the idea at the back of the implementation might be utilized to any SNA.

To examine extra approximately examining Social Media Networks and NodeXL, stopover at the companion site at www.mkp.com/nodexl

*Walks you thru NodeXL, whereas explaining the speculation and improvement at the back of each one step, supplying takeaways which may practice to any SNA

*Demonstrates how visible analytics examine might be utilized to SNA instruments for the mass industry

*Includes case experiences from researchers who use NodeXL on renowned networks like e-mail, fb, Twitter, and wikis

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These services have developed a strong following of users who signal their interest in web sites or blog postings, which are then aggregated and ranked for others to see. Bookmark sharing services provide a rapid way to identify novel and interesting information, build a historical trace, and form communities of shared interest. , Goodreads, LibraryThing) and journal articles (citeulike, connotea), although they often include more extensive user-contributed reviews. These systems include similar networks to other content sharing sites, as well as networks based on voting behavior.

If nobody solves the problem, no money is exchanged. Other tools by companies like Chaordix and IdeaScale allow users to post ideas and vote on others’ ideas, helping the best ones bubble to the top. These services create networks that connect people based on who voted on whose ideas. They also create networks that connect ideas to other ideas based on the number of people who liked both ideas. 10 Virtual Worlds Virtual worlds, graphical worlds, and massively multiplayer games attempt to model physical places as well as face-to-face interaction.

In contrast with the simplified tree structure of an org-chart, a social network view of an organization or population leads to the creation of visualizations that resemble maps of highway systems, airline routes, or rail networks (See Chapter 8). Social network maps can similarly guide journeys through social landscapes and tell a story about how some points are at the center or periphery of the network. Transportation networks where distance is measured in number of flights or roads from one city to another city are familiar.

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