By Kathleen Taylor

The time period 'brainwashing' used to be first recorded in 1950, however it is an expression of a miles older notion: the forcible and full-scale alteration of a person's ideals. over the last 50 years the time period has crept into pop culture, served as a subject matter for jokes, anxious the general public in media headlines, and slandered innumerable humans and associations. It has additionally been the topic of discovered dialogue from many angles: heritage, sociology, psychology, psychotherapy, and advertising and marketing. regardless of this sort, thus far there was one attitude lacking: any critical connection with genuine brains. Descriptions of ways evaluations may be replaced, even if through persuasion, deceit, or strength, were virtually fullyyt mental.

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Sample text

The Party glorifies its leader, Big Brother, and its sacred science cannot be challenged. Even when the doctrines contradict themselves from one day to the next, they still take precedence over personal experience. Winston’s job, for example, requires him to accept, even reinforce, the doctrine that Oceania is at war with Eurasia and has always been at war with Eurasia, even though he remembers a time when Eastasia was the enemy. In addition, the Party undoubtedly dispenses the right to live or die.

This can lead them to make huge efforts to join one group or to escape another. )22 Once people are members, they continue to be influenced by the group via group norms and roles. ’ For example, having sex at a university graduation ceremony is not specifically proscribed in the regulations, but everyone present knows it is not the done thing. Group members are also typically assigned roles 40 TORTURE AND SEDUCTION which specify sets of behaviours they are expected to carry out: for example, becoming a charity’s treasurer.

They experience the growing pressures of the discrepancies between the cult world (where the leader is God and everything is all right) and the world outside (where the leader is nobody and everyone is an enemy), as leader and followers drift further from reality. Cult followers typically consider their leaders divine or, at least, mandated by some supreme authority (God, fate, the forces of history, or whatever ethereal idea fits their particular world view) to change the universe. Age, physical or psychological, is another factor relevant to cults.

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