By Monika E. Reuter

Introducing the 1st macro-sociological standpoint at the idea of creativity this ebook features a evaluation of ten domain names that have studied creativity. It additionally explores the result of a six-year on-going learn venture evaluating scholars' principles on creativity with employers' and execs' perspectives.

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Extra info for Creativity — A Sociological Approach

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The problem is that we have a deep-seated need in our society to glorify creative individuals, that is, “genius is an assessment or an accolade often retrospectively applied to an individual or an idea – not an identifiable essence” (2002: 65). We prefer the myth because we have an “occasionally desperate need to retain this ideal notion of the individual genius” (p. 66), and we do not separate the power of ideas from that of personality. Psychiatrist and neuroscientist Nancy Andreasen (2014) insists that creativity is frequently accompanied by madness or mental illness.

Though Cropley’s emphasis is on fostering creativity in the classroom, he rarely discusses the system of education which impedes the development and valuing of creativity – even in higher education (1997b). Moffat (2010) describes creativity from a very different point of view: as a function of interpersonal relationships among faculty in a small college department. Creativity, here, is seen as facilitating collaboration, but there is little explanation of what would constitute creative outcomes.

We have a tendency to take our own culture as a measure to judge all others. Critical thinking refers, for Giddens (1982), to a capacity to critique existing forms of society. Just because we live in this one (or that one, for that matter) does not mean it is the best one. A personal story can illustrate this experience of the Sociological Imagination. Even though I have spent the majority of my life outside of Germany, the country where I was born and still hold citizenship, and even though being German is much less important to me than it is to other people, I become keenly aware of being German when Americans ask me where I am from.

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