By David Horchover
A consultant for an individual drawn to doing company with different international locations. From preliminary industry study, to promoting in a foreign country, quoting in a foreign exchange, getting paid, insuring your debt, figuring out customs, cultural and language difficulties, tracking your enterprise in another country and profitable repeat company, this booklet units out all potential exporter must understand to make a hit of buying and selling in overseas markets.
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Extra resources for Doing Business Abroad: How to Start Trading Successfully in International Markets
India. India is one of the world's top 10 industrial nations, and with a Page 35 population of around 800mn, represents a huge market, one in which approximately 200mn are classified as middle class with the yen for good-class Western-style products. Now that the country has begun its liberalisation programme, opportunities for progressive exporters are rapidly increasing, but it is wise to work with or through agents or distributors who know the ropes. South Africa Having 're-invented' itself with the election of President Mandela, South Africa is undergoing a number of problems educational, economic, financial etc.
The problems with field research carried out overseas stem basically from the linguistic, social, cultural and environmental differences between nations. Setting aside the cost element, your organisation must decide what extra benefits will emerge from conducting field research over and above what can be gained from purely desk research. In case you dismiss field research as an irrelevance, many a large company has failed or not succeeded as well or as quickly as it might through failure to get to grips with actualities in the chosen markets.
Only when opportunities appear favourable and the company has the resources to take advantage of them should the business consider exporting directly, by itself. Understanding Market Research Market research is simply the systematic gathering, recording, analysis and interpretation of data or problems relating to the market for, and the marketing of, goods and services. There are two types of research desk and field. Both are important but desk can usually satisfy most initial requirements. Page 20 Desk research involves the location and study of available published data.