By Corey Perlman

During this internet 2.0 period, small enterprise proprietors are at a serious drawback simply because they've got minimum, if any, wisdom, approximately online marketing. additionally they lack the funds to rent a top-notch internet marketer. accordingly, the thrust in their online marketing application could be a poorly appearing web site that pulls few viewers. e Boot Camp is the answer to the entrepreneur's online marketing challenge. This homemade booklet offers the knowledge that's had to win company in our on-line world whereas putting off the necessity for a wide advertising price range. in precisely an hour or every week, the small company proprietor will achieve regulate of his or her online marketing crusade, utilizing the step by step approach Perlman offers. in particular, readers will study the keys to bettering their search-engine rating (the serious motive force of site visitors to a Website), the way to create and deal with blogs and e-newsletters and, eventually, the secrets and techniques to a winning, sales-driven web site.

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C H A P T E R 2 Pay-per-click (Sponsored Ads) Used the right way, paying for placement on Google and other search engines can be a powerful way to market your business. 15 In this chapter, you will learn: The definition of a sponsored ad. How to create a sponsored ad in Google and other search engines. How to ensure you are maximizing the effectiveness of your sponsored ad. I recently read a fantastic book by Chris Anderson entitled The Long Tail. He explains a phenomenon that is currently taking place where, since the dawn of the Internet, the big players in each industry are losing their market share to the thousands (and sometimes millions) of regular people like you and me.

However, see if you can locate the words “

Pay-per -click means you only are charged when someone clicks on your ad, and cost-per -click is how much you are charged when someone clicks on your ad. So how much does it cost to pay for a sponsored ad on Google? Well, it depends on the keywords that you want your ad to show up on. Google will give you an estimate of what the “costper -click” will be for the keywords you want to use. 96 cents each time a person clicks on your ad. The tool will also give you an estimate of the position you might come up in.

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