By A. Furnham

Good managers comprehend the human and human wishes. They comprehend that regularly the center principles the top, they usually recognize what this may suggest for a company. With approximately a hundred 'thought-pieces' at the international of administration and revenues, this booklet explores how the guts can rule the pinnacle and is perfect for 'dipping into' on a number of occasions.

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Additional info for Head & Heart Management: Managing attitudes, beliefs, behaviors and emotions at work

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They even have sociological benefits: they can show group identity and belonging. And they can even have religious and ideological functions. And you thought you were just buying washing powder when you chose Persil; you naïvely believed you chose Kellogg’s randomly when buying cornflakes; and that Colgate was just another toothpaste.... Marketing people know that we are not entirely rational shoppers. We are people of the head and people of the heart: emotional and rational. And they knew we are social animals with complex needs, whose decision-making to purchase one brand over another can be understood and managed.

It was forgotten that competition led to cheaper prices, to innovation and to constant improvements. The business world always seeks that magic bullet – sustainable competitive advantage. Theorists argue that competition both lowers prices and improves products. But there are those who believe that competition may bring out the best in products but the worst in people. And it is particularly harmful if competition is encouraged within as opposed to between companies. The pendulum swings back and forth among educational experts as much as with business gurus.

Third, it has multiple causes: bullying is likely to arise from various factors happening at the same time. It is therefore just as unwise to ignore the individual difference correlates of bullying as it is to insist that they are the predominant cause. 37 Burnt out but opulent It’s over a quarter of a century since the burnout at work concept was formulated. Initially it was thought that certain professionals were particularly prone to it: health care professionals, teachers and the police – those in remorseless, demanding, people-oriented service jobs.

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