By Steven Levy

Few businesses in historical past have ever been as profitable and as popular as Google, the corporate that has reworked the web and turn into an fundamental a part of our lives. How has Google performed it? Veteran know-how reporter Steven Levy was once granted remarkable entry to the corporate, and during this revelatory publication he is taking readers inside of Google headquarters—the Googleplex—to exhibit how Google works.

While they have been nonetheless scholars at Stanford, Google cofounders Larry web page and Sergey Brin revolutionized net seek. They this really good innovation with one other, as of Google’s earliest staff chanced on how to do what not anyone else had: make billions of bucks from internet marketing. With this money cow (until Google’s IPO no one except Google administration had any concept how profitable the company’s advert company was), Google was once in a position to extend dramatically and tackle different transformative tasks: extra effective info facilities, open-source cellphones, unfastened net video (YouTube), cloud computing, digitizing books, and lots more and plenty extra.

The key to Google’s good fortune in these kind of companies, Levy unearths, is its engineering state of mind and adoption of such web values as velocity, openness, experimentation, and probability taking. After its unapologetically elitist method of hiring, Google pampers its engineers—free nutrients and dry cleansing, on-site medical professionals and masseuses—and supplies all of them the assets they should be triumphant. Even at the present time, with a group of greater than 23,000, Larry web page indicators off on each lease.

But has Google misplaced its leading edge side? It stumbled badly in China—Levy discloses what went flawed and the way Brin disagreed along with his friends at the China strategy—and now with its most modern initiative, social networking, Google is chasing a profitable competitor for the 1st time. a few staff are leaving the corporate for smaller, nimbler start-ups. Can the corporate that famously made up our minds to not be evil nonetheless compete?

No different e-book has ever became Google within out as Levy does with In the Plex.

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Additional info for In The Plex: How Google Thinks, Works, and Shapes Our Lives

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Getting more computers was no problem. Google needed brainpower, especially since Brin and Page had reached the limits of what they could do in writing the software that would enable the search engine to grow and improve. “Coding is not where their interests are,” says Silverstein. The founders also knew that Google had to be a lot smarter to keep satisfying users—and to fulfill the world-changing ambitions of its founders. “We don’t always produce what people want,” Page explained in Google’s early days.

Visiting the Google headquarters, he was taken aback by the scene: people working at haphazardly placed sawhorse desks and the director of engineering, Urs Hölzle, playing a high-tech game of fetch with his huge dog, making the floppy beast chase the beam of a laser pointer. ) “My UNIX kung fu is strong,” Cutts replied, deadpan. He got the job, though his fiancée wouldn’t move to California unless they married immediately. After a courthouse wedding and a Caribbean honeymoon, bride and groom drove across the country to Cutts’s new job in January 2000, where he sat in a cubicle outside Larry and Sergey’s office.

He’d become fascinated with the field then known as information retrieval and was desperate to study with its pioneering innovator, Gerard Salton. “I only applied to one grad school, and it was Cornell,” he says. “And I wrote in my statement of purpose that if I was ever going to get a PhD, it’s with Gerry Salton. ” He became Salton’s assistant, got his PhD at Cornell, and eventually wound up at AT&T Labs. In 1999, Singhal ran into Bharat at a conference in Berkeley. Bharat told him he was leaving DEC for an exciting start-up that wanted to take on the biggest problems in search.

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