By Kristopher B. Jones

Welcome to the one guidebook sequence that takes a visible method of professional-level laptop issues. Open the publication and you?ll notice step by step display photographs that reveal over one hundred forty key web optimization strategies, together with reading your pageant, getting to know and interpreting key phrases, constructing your hyperlink construction talents, and constructing blogs and groups. Succinct causes will stroll you thru utilizing Google Analytics, networking with fb and MySpace, developing pay-per-click campaigns, and masses more.

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Additional info for Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (1st Edition)

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Com. qxp 2/26/08 11:58 PM Page 28 Analyze Keywords with Keyword Discovery eyword Discovery includes several useful advanced features that enable you to analyze your lists of keywords, including information on the number of occurrences of a keyword throughout a Web site, overall keyword effectiveness, and predicted daily search volume. Keyword Discovery advanced features allow you to achieve a better understanding of what keyword rankings are realistically available, and the directions in which your SEO work is most likely to achieve positive results.

Keyword Engagement is a measure of the average amount of time a user spent on the site and can be used as a gauge of user interaction on your Web site. This is broken down to a keyword level, so you can see what keywords are sending the highest number of interested Web site users. • Keyword Effectiveness is a combination of Volume Rank and Keyword Engagement. It is a basic measure of which keywords are the most valuable in terms of referred users who were active when they hit the Web site. Keyword Effectiveness provides an additional measure of user interaction on your Web site.

For this function, no URL is required; instead, just type a general or specific keyword, and KeyCompete provides you with an extensive list of similar keywords. A supplement to the KeyCompete keyword generation tool is KeyCompete’s Long-Tail Keyword technology, which allows you to generate large keyword lists that include variations of more general keywords. ” This approach allows you to quickly find keywords that may have been overlooked by other keyword generation approaches. com. qxp 2/26/08 11:58 PM Page 20 Analyze Your Competition with Seodigger A site-wide search function allows you to search for the top 20 rankings for every single page of a Web site, as opposed to just searching the home page rankings.

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